Slov\u00e1ci m\u00edsto toho, aby si odep\u0159eli n\u011bkter\u00e9 potraviny, rad\u011bji s\u00e1hnou po levn\u011bj\u0161\u00edch a m\u00e9n\u011b kvalitn\u00edch alternativ\u00e1ch.
Potraviny v posledn\u00edch m\u011bs\u00edc\u00edch v\u00fdrazn\u011b zdra\u017euj\u00ed. Za b\u0159ezen a duben to bylo o v\u00edce ne\u017e 10 procent. Podobn\u00fd nep\u0159\u00edzniv\u00fd v\u00fdvoj bude pokra\u010dovat. Rostouc\u00ed inflace se za\u010d\u00edn\u00e1 projevovat i na pen\u011b\u017eenk\u00e1ch Slov\u00e1k\u016f, co\u017e vede tak\u00e9 ke zm\u011bn\u00e1m ve spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed.<\/p>\n\n\n\n
Rodiny i jednotlivci maj\u00ed st\u00e1le hloub\u011bji do sv\u00fdch pen\u011b\u017eenek a aby si zachovali relativn\u011b stejnou n\u00e1kupn\u00ed s\u00edlu, mus\u00ed n\u011bkde \u0161et\u0159it. Jedn\u00edm z nejjednodu\u0161\u0161\u00edch zp\u016fsob\u016f, jak ulevit sv\u00fdm rozpo\u010dt\u016fm, je zm\u00edrn\u011bn\u00ed n\u00e1rok\u016f na kvalitu potravin.<\/p>\n\n\n\n
\u201eRostouc\u00ed inflace za\u010dala v\u00fdrazn\u011bji m\u011bnit n\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f. Neplat\u00ed to v\u0161ak pro v\u0161echny regiony. V Bratislavsk\u00e9m, Trnavsk\u00e9m a Nitransk\u00e9m kraji zat\u00edm nedo\u0161lo k z\u00e1sadn\u00edmu obratu, jak v\u0161ak jdeme d\u00e1le na v\u00fdchod Slovenska, tak zvyklosti nakupuj\u00edc\u00edch se za\u010d\u00ednaj\u00ed m\u011bnit,\u201c \u0159\u00edk\u00e1 analytik maloochodu \u013dubom\u00edr Drahovsk\u00fd.<\/p>\n\n\n\n
Souvis\u00ed to s t\u00edm, \u017ee sm\u011brem na v\u00fdchod zem\u011b jsou p\u0159\u00edjmy ni\u017e\u0161\u00ed a rozpo\u010dty obyvatel st\u00e1le obt\u00ed\u017en\u011bji sn\u00e1\u0161ej\u00ed rostouc\u00ed ceny.<\/p>\n\n\n\n
\\“Proto se spot\u0159ebitel\u00e9 st\u00e1le v\u00edce se orientuj\u00ed na levn\u011bj\u0161\u00ed potraviny, a\u0165 u\u017e jde o ty, kter\u00e9 jsou t\u011bsn\u011b p\u0159ed koncem spot\u0159eby, nebo ty, kter\u00e9 jsou m\u00e9n\u011b kvalitn\u00ed,\\“ p\u0159ibli\u017euje Drahovsk\u00fd.<\/p>\n\n\n\n
Podle n\u011bj Slov\u00e1ci m\u00edsto toho, aby v d\u016fsledku \u0161et\u0159en\u00ed p\u0159estali nakupovat n\u011bjak\u00e9 zbo\u017e\u00ed, rad\u011bji s\u00e1hnou po levn\u011bj\u0161\u00ed a m\u00e9n\u011b kvalitn\u00ed alternativ\u011b.<\/p>\n\n\n\n
\u201eMy Slov\u00e1ci jsme vesel\u00fd n\u00e1rod, a proto nebadat, \u017ee by si spot\u0159ebitel\u00e9 nap\u0159\u00edklad za\u010dali ve velk\u00e9m odp\u00edrat alkohol nebo cigarety. P\u0159ejdou na jin\u00e9 zna\u010dky, kter\u00e9 tolik nestoj\u00ed,\u201c dod\u00e1v\u00e1 analytik.<\/p>\n\n\n\n
\u201eN\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f je ovlivn\u011bno pokra\u010duj\u00edc\u00ed pandemi\u00ed a konfliktem na Ukrajin\u011b. Inflace v dubnu 2022 dos\u00e1hla dvoucifern\u00e9ho \u010d\u00edsla. Z\u00e1kazn\u00edk se vzhledem k rostouc\u00ed inflaci rozhoduje pragmaticky a cena je nad\u00e1le jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f p\u0159i n\u00e1kupn\u00edm rozhodnut\u00ed,\u201c tvrd\u00ed Zuzana Peiger A\u010djakov\u00e1, mluv\u010d\u00ed COOP Jednota Slovensko.<\/p>\n\n\n\n
Jeliko\u017e cena hraje v sou\u010dasnosti je\u0161t\u011b mnohem v\u011bt\u0161\u00ed roli p\u0159i rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f vzhledem k rostouc\u00ed inflaci, tak nakupuj\u00edc\u00ed st\u00e1le v\u00edce ovliv\u0148uj\u00ed i \u200b\u200br\u016fzn\u00e9 ak\u010dn\u00ed nab\u00eddky \u0159et\u011bzc\u016f.<\/p>\n\n\n\n
\u201eU velk\u00e9 skupiny z\u00e1kazn\u00edk\u016f je rozhoduj\u00edc\u00edm krit\u00e9riem cena produkt\u016f, a proto m\u00e1 na jejich n\u00e1kupn\u00ed chov\u00e1n\u00ed nejv\u011bt\u0161\u00ed vliv zejm\u00e9na na\u0161e ak\u010dn\u00ed nab\u00eddka,\u201c dod\u00e1v\u00e1 mluv\u010d\u00ed Kauflandu Samuel Machajdik.<\/p>\n\n\n\n
\u0158et\u011bzce svorn\u011b tvrd\u00ed, \u017ee z\u00e1kazn\u00edci st\u00e1le v\u00edce vyhled\u00e1vaj\u00ed i jejich priv\u00e1tn\u00ed zna\u010dky.<\/p>\n\n\n\n
\u201eRegistrujeme je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed z\u00e1jem z\u00e1kazn\u00edk\u016f o na\u0161e priv\u00e1tn\u00ed zna\u010dky, d\u00edky kter\u00fdm dok\u00e1\u017eeme nab\u00eddnout v\u00fdhodn\u00fd pom\u011br kvality a ceny. Plat\u00ed to nap\u0159\u00ed\u010d cel\u00fdm na\u0161\u00edm sortimentem, jeliko\u017e priv\u00e1tn\u00ed zna\u010dky p\u0159edstavuj\u00ed a\u017e 80 % na\u0161\u00ed nab\u00eddky,\u201c dopl\u0148uje mluv\u010d\u00ed Lidla Tom\u00e1\u0161 Bez\u00e1k.<\/p>\n\n\n\n
Podle Drahovsk\u00e9ho priv\u00e1tn\u00ed zna\u010dky pat\u0159\u00ed do kategorie levn\u011bj\u0161\u00edch potravin, i kdy\u017e obchodn\u00edk garantuje za\u017eitou kvalitu.<\/p>\n\n\n\n
Zbyte\u010dn\u00e9 chyby
Jak d\u00e1le analytik uv\u00e1d\u00ed, mnoho Slov\u00e1k\u016f p\u0159i nakupov\u00e1n\u00ed d\u011bl\u00e1 st\u00e1le mnoho chyb, a tak zbyte\u010dn\u011b utr\u00e1cej\u00ed sv\u00e9 t\u011b\u017ece vyd\u011blan\u00e9 pen\u00edze. Spousta lid\u00ed toti\u017e chod\u00ed nakupovat bez napsan\u00e9ho seznamu.<\/p>\n\n\n\n
\u201eObchodn\u00edci v\u0161ak maj\u00ed perfektn\u011b zvl\u00e1dnut\u00fd marketing, a proto lid\u00e9 \u010dasto podlehnou jejich tlaku a nakoup\u00ed zbo\u017e\u00ed, kter\u00e9 ani v podstat\u011b nepot\u0159ebovalo. V souvislosti se \u0161et\u0159en\u00edm rodinn\u00fdch rozpo\u010dt\u016f je dobr\u00e9 m\u00edt na pam\u011bti i jistou skromnost. Na Slovensku st\u00e1le zbyte\u010dn\u011b vyhazujeme velk\u00e9 mno\u017estv\u00ed potravin,\u201c uzav\u00edr\u00e1 Drahovsk\u00fd s t\u00edm, \u017ee tlak na pen\u011b\u017eenky Slov\u00e1k\u016f bude p\u0159etrv\u00e1vat iv dal\u0161\u00edch m\u011bs\u00edc\u00edch. N\u00e1klady na z\u00e1kladn\u00ed \u017eivotn\u00ed pot\u0159eby v\u010detn\u011b bydlen\u00ed, energi\u00ed a j\u00eddla budou toti\u017e r\u016fst.<\/p>\n","protected":false},"excerpt":{"rendered":"
Slov\u00e1ci m\u00edsto toho, aby si odep\u0159eli n\u011bkter\u00e9 potraviny, rad\u011bji s\u00e1hnou po levn\u011bj\u0161\u00edch a m\u00e9n\u011b kvalitn\u00edch alternativ\u00e1ch.Potraviny v posledn\u00edch m\u011bs\u00edc\u00edch v\u00fdrazn\u011b zdra\u017euj\u00ed. Za b\u0159ezen a duben to bylo o v\u00edce ne\u017e 10 procent. Podobn\u00fd nep\u0159\u00edzniv\u00fd v\u00fdvoj bude pokra\u010dovat. Rostouc\u00ed inflace se za\u010d\u00edn\u00e1 projevovat i na pen\u011b\u017eenk\u00e1ch Slov\u00e1k\u016f, co\u017e vede tak\u00e9 ke zm\u011bn\u00e1m ve spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed. Rodiny […]<\/p>\n","protected":false},"author":2,"featured_media":436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=435"}],"version-history":[{"count":0,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/posts\/435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/media\/436"}],"wp:attachment":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}