{"id":462,"date":"2022-05-29T17:03:52","date_gmt":"2022-05-29T15:03:52","guid":{"rendered":"https:\/\/1-zpravy.cz\/?p=462"},"modified":"2022-05-29T17:03:53","modified_gmt":"2022-05-29T15:03:53","slug":"youtube-globalne-spousti-reklamy-ve-svych-kratkych-videich","status":"publish","type":"post","link":"https:\/\/1-zpravy.cz\/?p=462","title":{"rendered":"YouTube glob\u00e1ln\u011b spou\u0161t\u00ed reklamy ve sv\u00fdch kr\u00e1tk\u00fdch vide\u00edch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Zd\u00e1 se, \u017ee YouTube se sna\u017e\u00ed konkurovat ostatn\u00edm platform\u00e1m, jako je nap\u0159\u00edklad TikTok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google zav\u00e1d\u00ed do kr\u00e1tk\u00fdch vide\u00ed na YouTube reklamy.<br>Chce jimi pomoci vyd\u011bl\u00e1vat inzerent\u016fm a autor\u016fm obsah\u016f.<br>Novinka by mohla pomoci slu\u017eb\u011b YouTube zv\u00fd\u0161it p\u0159\u00edjmy z reklam.<br>Spole\u010dnost Google ozn\u00e1mila, \u017ee ofici\u00e1ln\u011b za\u010d\u00edn\u00e1 v kr\u00e1tk\u00fdch vide\u00edch na YouTube, takzvan\u00fdch \u201eshorts\u201c, zp\u0159\u00edstup\u0148ovat reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od tohoto t\u00fddne se videokampan\u011b s v\u00fdzvou k akci a kampan\u011b pro aplikace automaticky p\u0159izp\u016fsob\u00ed na kr\u00e1tk\u00e1 videa YouTube. Informaci se v\u011bnoval port\u00e1l TechCrunch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novinka by m\u011bla podle spole\u010dnosti pomoci inzerent\u016fm propojit sv\u016fj informa\u010dn\u00ed kan\u00e1l s kampan\u011bmi a vylep\u0161it mo\u017enost zpen\u011b\u017eov\u00e1n\u00ed i pro autory obsahu. Videoreklamy s mo\u017enost\u00ed nakupov\u00e1n\u00ed jsou ji\u017e dostupn\u00e9 nap\u0159\u00edklad na konkuren\u010dn\u00ed soci\u00e1ln\u00ed s\u00edti TikTok. Ta sv\u00fdm u\u017eivatel\u016fm umo\u017e\u0148uje prohl\u00ed\u017eet produkty p\u0159\u00edmo v aplikaci bez nutnosti otev\u0159\u00edt prohl\u00ed\u017ee\u010d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube z t\u011bchto reklam zat\u00edm nebude m\u00edt p\u0159\u00edm\u00fd pod\u00edl na v\u00fdnosech. \\&#8220;Nam\u00edsto toho budeme nad\u00e1le m\u011bs\u00ed\u010dn\u011b odm\u011b\u0148ovat tis\u00edce autor\u016f a um\u011blc\u016f prost\u0159ednictv\u00edm fondu YouTube Shorts,\\&#8220; uvedl mluv\u010d\u00ed spole\u010dnosti pro zdroj. Fond p\u0159itom spole\u010dnost spustila na podporu tv\u016frc\u016f na sv\u00e9 platform\u011b je\u0161t\u011b loni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S reklamami v kr\u00e1tk\u00fdch vide\u00edch na YouTube experimentuje Google od lo\u0148sk\u00e9ho roku. Nov\u00e1 reklamn\u00ed iniciativa by mohla pomoci slu\u017eb\u011b zv\u00fd\u0161it p\u0159\u00edjmy z reklam a konkurovat mo\u017enostem, jak\u00e9 nab\u00edzej\u00ed sv\u00fdm u\u017eivatel\u016fm jin\u00e9 platformy v\u010detn\u011b TikToku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zd\u00e1 se, \u017ee YouTube se sna\u017e\u00ed konkurovat ostatn\u00edm platform\u00e1m, jako je nap\u0159\u00edklad TikTok. Google zav\u00e1d\u00ed do kr\u00e1tk\u00fdch vide\u00ed na YouTube reklamy.Chce jimi pomoci vyd\u011bl\u00e1vat inzerent\u016fm a autor\u016fm obsah\u016f.Novinka by mohla pomoci slu\u017eb\u011b YouTube zv\u00fd\u0161it p\u0159\u00edjmy z reklam.Spole\u010dnost Google ozn\u00e1mila, \u017ee ofici\u00e1ln\u011b za\u010d\u00edn\u00e1 v kr\u00e1tk\u00fdch vide\u00edch na YouTube, takzvan\u00fdch \u201eshorts\u201c, zp\u0159\u00edstup\u0148ovat reklamy. Od tohoto t\u00fddne se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-462","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bydleni"],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/posts\/462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=462"}],"version-history":[{"count":0,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/posts\/462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=\/wp\/v2\/media\/463"}],"wp:attachment":[{"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1-zpravy.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}